It is open on your laptop now. Type as many as you like — one idea each — and watch them land here.
Think about it for a second.
0 answersEvery one of those is a story about a story — which is what today is about.
Session 05 · Before we start
Did anybody read the article I sent yesterday? Raise your hand.
Good. For everyone else, here is the whole thing in one line: making software got cheap, deciding what to make did not — and the thing that carries the deciding is a story.
Session 05 · The interview question
What is the artifact a product manager produces?
Josh Elman was interviewing at LinkedIn in 2007. Reid Hoffman sat down and asked him that, and then made it harder: everyone else in the building has one.
Engineering
Code
Business development
Signed contracts
Design
The visual look
The CEO
The org chart, the funding
Product management
?
Session 05 · What changed
How AI has changed the loop.
BeforeSix or eight turns a year
Idea
Spec
Costing
Scoping
Everything else
Build
NowAn afternoon
Build it
Play with it
Design it
Ship and learn
spec‑and‑scope becomes build‑and‑play
The cost of making collapsed. The cost of judgment did not move at all. Figuring out what to build is more important now than it has ever been.
Session 05 · The vision, in three questions
Purpose. Core actions. Cycle.
Not a mission statement — those matter, but they are not a vision. A vision is the end-to-end reason the product exists for a user, and it is three questions long.
Purpose
Why is someone picking up your product and putting it in their life?
Core actions
When they pick it up, what are they actually doing? There can be more than one — you have to understand them all.
Cycle
What is the expected frequency of each of those core actions?
Session 05 · Your turn
One sentence. Then you build it.
Six teams pitched and the room picked one. Three questions about the thing that is about to get built.
Purpose
Save money, energy and time putting in orders.
Core action
He fills out a purchase order.
Two ways to build it →
Cycle
Every time a new client comes in.
And the sentence they add up to“What does this product do for somebody in their life?”
Answer that in one sentence the whole team can repeat without you in the room — then you build it. Use AI to go faster on the prototype; do not speed up your judgment.
Core action — two ways to build itSame job. Completely different product.
01
He talks to it
New client, 14 grams, 18 karat — start an order?Yes, and pull his details from last timeDone. Purchase order drafted — want to see it?Send it to his email too
Type a message…
An agent he converses with. It asks what it needs and drafts the order for him.
02
He works in it
Client
Weight
Karat
Price
ID photo
Create order
A form in a dashboard he opens and fills in himself, the way the paper sheet works now.
Session 05 · The environment
Okay. Let’s set up the environment.
You have the story. Here is what you tell it to — and what sits on what.
The backend
Where the data lives. Real Postgres — tables, auth, row-level security, migrations.
Deployment
Where it goes live. You push a folder; it is on the internet with a URL and HTTPS.
The agent
Who actually writes it. You give it the drawing and the rules; it writes, edits and checks.
The IDE — the foundation
Where you sit. An editor and an agent manager side by side, with the terminal underneath — everything else is reached from here.
Nobody in this room is buying a server, and nobody is writing a login screen from scratch. You rent all four and spend your time on the only part that is yours — deciding what to build.
Session 05 · Together, now
I’ll share my screen. We do this together.
Nobody installs this alone at midnight. Everything you need is on one page — we go down it a block at a time, and nobody moves on until the room is on the same block.
Open this nowconnect-ai.world/setup
Four installs, in that order — Homebrew, Node.js, Git, Claude. Each one needs the one above it, so nothing on the page asks for a tool you have not installed yet.
You are done whenThe terminal answers node -v, and Claude Code starts when you type claude. That is the whole bar for today.
session 05 · what it means to tell a story
Thank you.
Before you leave — your environment runs. Antigravity opens, the terminal answers, Claude Code starts.
Then — one sentence about what it does for him. Then you build it.
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